I stumbled into gs.statcounter.com, and poked at the mobile OS data there (collected over the last 3 months). It really hit me how there is tremendous variation of device OS market share from country to country.
Here are some samples.
- iOS: 68% in Denmark, 1% in India
- Android: 91% in South Korea, 6% in Somalia
- Blackberry: 39% in St Martin, 1% in Thailand
- Windows Phone: 23% in Finland, 1% in India
- Series 40: 60% in Liberia, 1% in Austria
- Symbian: 36% in Oman, 1% in Columbia
Basically no iOS or Android:
- South Africa: Blackberry and Series 40 (Nokia) lead with a combined 60%, Android has 14%, iOS has 3%
Two western European countries where Android and iOS distribution is flip-flopped:
- Spain: 70% Android, 25% iOS
- Sweden: 62% iOS, 35% Android
Not the “usual” presence from a North America perspective:
- Pakistan: 39% Series 40, 17% Symbian
And here is another view via Kantar / TNW.
So those of us in North America or western Europe who assume you understand the device OSs which are out there worldwide, think again.