Back in the day, there was a Blockbuster store right down the street from my house. My family would go in on the weekends and pick on a DVD to rent. That Blockbuster store is now gone. And so are many others. Now the closest store is a 15 minute drive away. Since I’ve had Netflix, I haven’t thought about Blockbuster. And if something wasn’t available on Netflix, I’d look at Amazon streaming rentals. Literally a couple of windows away from that old Blockbuster store is a Redbox kiosk.
So when I was in the mood for a movie yesterday, I couldn’t find what I was looking for on Netflix. Or Redbox. Or Amazon. So on a whim I looked at blockbuster.com and found their streaming rental service, Blockbuster On Demand. Instead of running a monthly subscription, it is on a per-rental basis (pay for what you use). So I can keep an account there for occasional use without hitting recurring charges. When streaming, it doesn’t play in your browser like Netflix, they have a standalone app for Mac, PC, and Android (curiously, not for iOS). I watched an old 80’s movie, so I can’t speak much to the picture quality due to the master, but it did stream flawlessly. I found a movie to watch, and nobody else had it.
So it’s worth giving Blockbuster a shot. Will this be enough to help them survive as a company? Looks like they are playing their cards right from and end user’s perspective, but it won’t be the same Blockbuster store down the street – those are likely gone forever.